Panorama Marketing

About marketing in 360°

360 maps, which are combining aerial and ground footage, provide the perfect foil to integrate multimedia content. Our approach to this technology, which was developed over a period of several years in terms of craftsmanship and content, does not rely on the wow factor of dimensional discovery, but on what really matters: marketing, marketing, marketing.

Please click on the photos to get to the specific projects

Sanctuaries & eco tourism

Wildlife sanctuaries, national parks and cultural institutions are excellently suited for this kind of visual presentation. Content is their most important asset: the imparting of knowledge as much as the development of fundraising and tourism can all be approached in a whole new manner. Creating teaching aids. Creating a seminal dimension in fundraising for animal and conservation projects. Finding common ground with the goals of local tourism. This is about fresh and sustainable opportunities.

Universities & Institutions

Educational facilities, but also ambitious medical institutions or urban development projects have a lot to present. They may want to bring in a new clientele or present themselves as comprehensively in scope as possible. It’s the structure that’s essential here: for a university, it is not just about the existence of imposing premises, but about visualising the range of its teaching – combined with thoughtful location marketing.

Tourism

Panorama marketing offers cities and regions a service-oriented level of presentation that highlights the handpicked strengths of an area. The production is by no means reduced to a novelty effect, but uses the opportunity for serious, far-sighted and target-oriented tourism marketing. Hotels can either be presented independently (like in this example) or embedded into the larger scale of city or regional marketing.

Tourism: Hotels

For hotels and resorts, a panorama marketing strategy can fulfil quite a number of important tasks: gradually getting back market shares from third-party forums and sites; shaping a less generic visual image that allows for making your website as well as social media and online ad campaigns really stand out; and last but not least: offering customers a very service oriented approach for a detailed booking experience, making custom-made features available while on location – and after the trip. Plus: the VR-ready technology can be very handy when presenting yourself at trade fairs, etc.

Tourism: Marinas

Advanced 360 technology can provide an excellent option of servicing marina clients – both at the point of travel planning and upon arrival at a harbour. It’s mobile ready out-of-the-box and can easily be adapted into phone applications and tied in with maps. With its high level of flexibility our panorama marketing can rival existing cartography apps and add several layers for social media marketing and other advertising measures.

Tourism: Events & Festivals

360 maps of events and festivals can stand on their own and easily combine orientation, advertising and ticketing. Things get really interesting when it becomes possible to integrate leisure events, fairs and congresses into a larger regional panorama concept. This can create various new focal points of the customer journey.

Tourism: Resorts & Golf

Resorts, spas and golf clubs have a whole range of new opportunities with this technology. The allure of an estate can be portrayed appealingly in various media formats that are integrated into the map. The key data of golf course greens can be displayed as much as the trajectory of shots and tournament stats. This provides a service to existing club members and a very useful asset in advertising.

Features

3D, Hyperlapse and Video

The wealth of features is a cornerstone of our approach to 360 projects. We offer everything that can be presented in code: traditional text / image content, feature videos and booking tools – but yet also nifty extras such as 3D animations that can illustrate box type surfaces at a snowboarding terrain park or help to explore excavations at archaeological sites. Hyperlapse videos of ski runs and any other type of moving image can be placed at any point in the map.

Historical maps and seasonal variations

Different variants of the same project can either be displayed separately or integrated directly into the main map. This is a choice to make for multilingual setups and alternate visual approaches: CGI-generated historical replicas, which are particularly interesting for conveying knowledge and history, but also if a tourism region wants to present its summer and winter agendas side by side.

Snapshots and other multipliers

Social media can be a vital asset in the distribution of a 360 map. The client’s website is a natural entry point for users – as are Facebook, Twitter or Instagram, which also serve as excellent multipliers. It is important to create various options to make the most of these – for example by letting users share in-map photos or by making aspects of the map the subject of online contests.

VR ready

Any of our panorama productions can be delivered VR ready. It’s a popular feature to attract visitors at fairs, as part of social media campaigns or as a general add-on to the user experience.

Flamacon